India is the largest democracy in the world. It is gifted with rich cultural heritage, splendid geographical location and wide variety of flora and fauna which makes it one of the finest destinations in the world to explore. In recent years travel and tourism has become one of the largest service industries in India. The industry is set to grow at 7.5% in 2016 exceeding the previous year’s growth rate of 6.9%. According to World Travel and Tourism Council’s “Travel and Tourism Economic Impact 2015” report the direct contribution of this industry to the country’s GDP in 2014 was 2.2%. It is foretasted that the contribution will rise significantly to 2.5% of total GDP in 2025. The improved connectivity, better lodging facility and favorable government policy on visa reforms like Visa-on-arrival have helped the Indian Tourism to thrive and flourish.

Indian Tourism is classified into four main categories North Indian, East Indian, West Indian and South Indian Tourism. Different parts of the country offer different experiences ranging from scenic beauty to ancient cultural heritage. All these mesmerize the foreign visitors and motivate them to explore more of India. Travel and Tourism apart from generating revenue for the country also provide direct and indirect employment opportunity to millions of people. In recent years data indicates the number of domestic tourist traffic has increased significantly and some of the reasons behind this is better road connectivity, evolving lifestyle of people, higher disposable income of the middle class segment, etc. Similarly for foreigners India has become an attractive & affordable holiday destination. Development of key states like Rajasthan and Kerala as most popular holiday destinations coupled with successful implementation of¬†“Incredible India”¬†campaign has provided further impetus to the sector.

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